Cheap Electronics From China, Can They Finally Stack Up Against Big Brand Offerings?
The title ‘Made In China’ on an ‘unbranded’ electronic device five years ago would have been consigned to the bargain bin at Wal-Mart.
Ah how times have changed.
These days China plays such a big part in manufacturing that for some of the ‘cutting edge’ consumer electronics technologies it is the no-name brands that are leading the charge and the big name brands that are trying to play catch up.
Take for example the fields of car DVD players, LED lighting, solar energy capture, MP4 watches, netbooks and watch phones. These are all areas where ‘big name’ brands hare struggling, or have not even entered.
And there’s a good chance that the Macbook Air, IPhone, Nokia N series or Nintendo Wii you plan on upgrading to came from a China factory.
So what can home businesses do to cash in on this wholesale electronics revolution of cheap electronics coming out of China?
The secret of reselling cheap electronics for twice the price online is all in customer service and sourcing.
The most important thing for you as a seller is to keep your customers satisfied. This is achieved by the quality of your service and also by the quality of merchandise you are selling. To guard yourself from the quality issues you need to make sure that your electronic goods are of good quality.
When looking at some of the many China wholesale sites online you need to ensure that they are the genuine article and that people have had a good experience dealing with them.
The first thing to do when coming across a new supplier is to do a search for reviews and see how the company manages its online reputation in review and forum sites.
If feedback is generally good then you can go onto the next step which is checking out the quality of the site and the service functions they offer.
Things to check out include:
* The presence of a QC check
* Their supply chain management system (do they keep warehoused stock or do they rely on Just In Time order fulfillment?)
* Their delivery and manufacturers’ warranty (don’t do business without one)
* The quality of their pictures and descriptions, (have they copied them off another site or are they genuinely their own?)
Make sure you get emails, phone numbers and other contact details to make dealing with any potential problems easier in the future.
If all of this passes muster then you can start to examine the products you could potentially sell. Ensure that anything you list will work in the region you want to sell them in.
For example, don’t try to sell DVB-T products in the US or cell phones that only work on the 850Mhz frequency to France.
Once you have done that you will have hopefully managed to negate all the cheap, nasty and unsupported concepts your potential customers may have of Cheap electronics.
All that leaves you to do is to make your first step towards this venture.
A first step towards a successful online business when it comes to electronics is to determine the market’s demand. Browse a bit and see which electronic devices and gadgets are popular, check their prices and after that check where you can get them cheaper.
This is a start and the rest, which has already been explained in this article, should follow if you really plan to make a steady online business with electronics.
Tags: lighting solar energy, nintendo wii, supply chain management system